Wednesday, January 27, 2010

Farmers Market kicks off Visiting Chef Series with first successful event!

This past Sunday, Jeff Rossman of Terra Restaurant hosted an informative and entertaining cooking demonstration for a crowd of over fifty at the Hillcrest Farmers Market. He started off with a tour of the market while shopping for all of his ingredients on Sunday morning. Every vegetable and fruit was guaranteed to be fresh and local since it came straight from the farmer that morning! Jeff’s tips and tricks for cutting vegetables and herbs, blending vinaigrettes, and cooking pasta to just the right texture. He provided the audience with some educational insight into fixing a fast and delicious meal. The demonstration’s menu included a red walnut and cheese stuffed kumquat appetizer, a salad with citrus vinaigrette and a main course of tomato and basil flavored pasta with a variety of fresh vegetables. Some members of the audience took notes on his recipes and cooking tips and raved endlessly about the samples of the meal they had the opportunity to indulge in. Many people signed up to reserve a copy of Jeff’s new cookbook, From Terra’s Table, at the end of the demonstration! For more information and to reserve your copy, visit

If you missed this great event, don’t miss the next chef in the Visting Chef Series coming in late February or early March. Stay tuned for details!

This Sunday we will have three different Hillcrest Farmers Market gift baskets on sale at the information booth. These will be a perfect goody for your loved one on Valentine’s Day, so come take a look!

Friday, January 22, 2010

Five ways to be green at the Hillcrest Farmers Market!

Here are five ways you can start being environmentally friendly at the Hillcrest Farmers Market:

  1. Purchase a Hillcrest Farmers Market grocery bag for $10 at the information booth and use it to carry your produce instead of plastic bags.

  2. Bring your own containers! Put your berries, tomatoes, nuts, dried fruit, etc. in a reusable container (quart sized yogurt containers work great), instead of taking the bags and baskets that they are sold in.

  3. By using your own sustainable beverage container and utensils you can save the plastic ware given out at the market.

  4. Walk or ride your bike to the farmers market. Get some exercise and work up an appetite!

  5. Make sure you utilize the recycling bins that are provided throughout the market.

Don’t forget!

This Sunday, January 24th is the start of the Hillcrest Farmers Market Visiting Chef Series! To purchase tickets and guarantee yourself a market tour, a sample of Jeff’s meal and a front row seat for the demonstration, visit

Wednesday, January 13, 2010

Volunteer to help at the Hillcrest Farmers Market and promote your Hillcrest business!

Looking for a new way to advertise your products or services to the San Diego community? By helping out at the Hillcrest Farmers Market information booth, you can not only enjoy the exciting atmosphere and unique shopping opportunities available every Sunday at the market, but also promote your business by hanging up your business’ signs and passing out flyers or giveaways to market attendees. Take the opportunity to promote your company while also helping out at the Farmers Market by calling 619-299-3330 or e-mailing

Coming soon to the Hillcrest Farmers Market!
  • Look for the fun board games that will be set up at the information booth. Rest your feet and have some fun with the kids!
  • We will also be selling Farmers Market gift baskets that will feature a variety of products from market vendors. These are perfect Valentine’s Day gifts for your loved ones!
  • Don’t forget about the Visiting Chef Series beginning on January 24th!
The series will feature gourmet chefs from local restaurants who will give live cooking demonstrations at the Farmers Market, provide taste samples, and show market patrons how to shop local at Farmers Markets. The first visiting chef is Jeff Rossman from Terra restaurant who will be giving a demonstration on January 24th. For $20 per person, you can join Jeff on a tour of the market at 10am as he selects the produce and ingredients for his recipe. The ticket also includes a front row seat at the chef demonstration beginning at 12noon, a “foodie bag” with information about the Hillcrest Farmers Market, Terra Restaurant and your own Hillcrest Farmers Market apron.

Thursday, January 7, 2010

Ornament Festivities

Holiday spirit was merry and bright at the Hillcrest Farmers Market on December 13th! Market patrons young and old alike gathered at the information booth to kick off the holidays with holiday ornament decorating. The market provided the ornaments in all shapes and sizes as well as an array of holiday decorating supplies including glitter, stickers, ribbons, and bows- everything you could need to spice up your ornaments! The activity was very successful with over fifty visitors putting their creativity to the test and getting into the holiday spirit. Keep an eye out for many more fun market activities in 2010!