Hillcrest Farmers Market featured on the Food Network

The Food Network’s new competition series (air date TBD) started their filming in San Diego this weekend. One of the seven locations they were filming included our farmers market! The Nom Nom Truck, also known as the Nominator, was stationed in the Hillcrest DMV parking lot next to Joe’s on the Nose for the majority of the day. Their goal was to sell more of their product than any of the other mobile food businesses in the competition. The vehicle that sold the least amount of food would be eliminated from the competition. The Nom Nom truck served up a delicious banh mi, or Vietnamese sandwich, to farmers market customers. This type of sandwich is served on a baguette and made up of thinly sliced pickled carrots and daikon, cucumbers, cilantro, chili peppers, mayonnaise, and various meat fillings or tofu. The Food Network will continue filming in various locations throughout the United States with its final destination in Manhattan, New York for the competitions finale.

Don't forget to stop by the market for our Artist at the Market event featuring Tim Latham. He will be creating a Hillcrest inspired masterpiece at the information booth!